This guide, "Creating Authority Through Content Marketing," provides a 30-step framework for coaches and consultants to build their brand and attract clients using content. Each of the 30 points includes a strategy, an example, and a "Copy-Paste Prompt" for use with AI tools .

The guide's strategies are organized around several key themes:

• Content Strategy and Planning: The document advises starting with a "Content Pillar Strategy," focusing on 3-5 core themes that are important to the target niche . It also suggests creating a signature weekly series (like "Tip Tuesday") and establishing monthly authority themes to structure the content calendar and build a consistent presence .

• Types of Authority-Building Content: A significant portion of the guide is dedicated to specific content formats. These include:
  Sharing Expertise: Documenting your unique coaching framework, sharing your coaching philosophy, creating authority mini-guides, and answering common client questions publicly .
  Building Connection: Sharing personal transformation stories, "what I wish I knew" insights, and behind-the-scenes moments to create a human connection with the audience .
  Demonstrating Value: Offering free tools or templates, highlighting industry trends with an expert take, and sharing reviews of helpful books or resources .

• Leveraging Social Proof and Collaboration: The guide emphasizes the importance of social proof. This includes repurposing client wins from DMs and feedback forms into testimonials, sharing before-and-after stories, and turning written testimonials into compelling mini-stories . Collaborating with other experts through expert roundups or live sessions is also recommended to cross-pollinate audiences and boost credibility .

• Content Repurposing and Distribution: To maximize efficiency, the document advises repurposing coaching notes or client takeaways into visual content like carousels and reels . The final strategy is to repurpose the week's best content into a newsletter to nurture an email list .