This guide, "Crafting a Signature Coaching Framework That Sells," offers a 30-step framework for coaches and consultants to develop and market their unique methodology. Each of the 30 points includes a strategy, an example, and a "Copy-Paste Prompt" for use with AI tools .

The document's strategies are organized around several key themes:

• Framework Creation and Branding: The guide begins with the foundational steps of creating a framework. This involves defining the core transformation a client achieves, breaking it into 3-5 major milestones, and giving it a creative and memorable name using techniques like acronyms (e.g., the 'SHIFT System') . To add tangible value, each stage should be linked to deliverables like workbooks, and the entire framework should be represented with a visual model, such as a pyramid or flowchart .

• Marketing and Lead Generation: A significant portion focuses on using the framework as a marketing tool. Strategies include building a signature workshop, a quiz funnel, or an evergreen webinar based on the framework's stages . The framework should be embedded into sales pages, integrated into discovery call scripts, and used in networking pitches . Content marketing should also be aligned with the framework, with social media posts, email sequences, and case studies mapped to each stage .

• Productization and Packaging: The guide details how to turn the framework into various sellable offers. This includes packaging it into tiered program options (e.g., DIY, Group, and 1-on-1), productizing one phase into a low-ticket mini-course, or condensing the entire method into a high-ticket "VIP Day" experience .

• Scaling and Monetization: For long-term growth, the document suggests several advanced strategies. The framework can be turned into a book or eBook to build authority, positioned as intellectual property for speaking gigs, or licensed as a certification program for other coaches . It can also be licensed to corporate clients or used as the structural basis for a digital app or client portal .